North America tech forum 2021

CONFERENCE & KEYNOTE EXPERIENCE.
Creative. production.

How we pushed a virtual forum to be a vibrant example of tech culture

A virtual experience anchored in tech culture

XDA made Dell Technologies first fully virtual US Tech Forum a vibrant and engaging example of tech culture.

We gamified the entire experience, infusing the Forum with fun, entertainment, and relevancy, to bring cybersecurity culture to life.

Attendees could build a custom agenda accessing 100+ experts across 25+ Sessions with 47 Videos on Demand, discover content with a session matching quiz, play Dell-created games, and play Trivia before sessions.

The results

15%
Exceeded attendance target
2,312
Attendees
4,632
Participation Badges Collected
137,625
Minutes streamed across all sessions