XDA ignited a passion for peaches in local tastemakers to celebrate Red Bull’s newest flavor. Making the beverage stand out to an always-on-the-go audience that has unlimited options meant we had to stand out.

We built a multi-sensory Peach Treehouse in Atlanta’s prime-peach neighborhood, East Side Beltline, as an ode to the city and its rich creative community. The peachy 3-day activation brought to life the essence of the flavor with local culture seeded throughout.