Cybersecurity giant, CrowdStrike, was ready to reimagine the Fal.Con attendee experience and bring to life the brand’s bold vision for modern security.

XDA laid the groundwork for the 3-day hybrid event, energizing a vision for modern cybersecurity and making it tangible at every touchpoint.

An energizing visual identity informed a powerful keynote stage design, reinforcing the Fal.Con theme, "Protection that powers you."

Engaging and powerful keynote sessions cultivated a community of purpose-built protectors — educating and connecting at every beat — while a live opening performance featuring a tilt brush artist accompanied by an incredible cellist created a compelling dual performance.  XDA also handled a live All Hands Broadcast, Partner Summit, Investor Relations Summit, as well as the the event website.