XDA Wins Four International Business Awards
The XD Agency won four Stevie Awards in The 16th Annual American Business Awards, taking home one gold, two silvers, and a bronze for recent experiential marketing work for Cisco, Porsche, Adult Swim, and TradeRev.
In the category of Best Brand Experience Event, The XD Agency earned the Gold Stevie for Cisco Live. One judge described the “huge amount of business theatre, strategic thought, cutting edge creativity and excellent tactical execution. Simply best-in-class in a category and an industry that is extremely competitive.” Other judges’ feedback about the technology mega-event included, “all communications clearly met,” “an event that demonstrates the thought that has gone into ensuring every element reflects the brand,” and “definitely next level.”
Of Engine Notes, one judge said, “The experience was 100% in line with the brand and clearly appealed to your audience base. The submission was beautifully written with great supporting facts/statistics.” Another called it “a world-class event that resulted not only in a unique experience for attendees but ongoing ROI for the brand.”
The Don’t Even Trip Road Trip (colloquially known as the Rickmobile) was celebrated as “another creative event concept and successful delivery from The XD Agency…getting to the heart of fans of the brand delivering a quirky experience to match that exceeded expectations.”
In the category of Brand Experience of the Year, B-to-B, The XD Agency’s Move Metal campaign for TradeRev earned a Bronze Stevie. “For sheer impact, this campaign is hard to beat,” one judge said, with others calling it “impressively in tune with the target market and its needs.”
The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2018 IBAs received entries from 74 nations and territories.
Stevie Award winners were determined by the average scores of more than 270 executives worldwide who participated on 12 juries.