XDA Hires Integrated Marketer Andres Toro
The XD Agency has hired Andres Toro, charging the New York-based experience design veteran with advancing the agency’s creative strategy and integrated marketing services.
Toro, who joins The XD Agency in the newly created role of SVP, Integrated Strategy, will work across all XDA client projects. He brings an insight-rich, analytical approach to his work, which is expected to ensure that every experience The XD Agency designs delivers measurable campaign results.
“Our creative team has evolved to become increasingly strategic in the way we help clients assess and solve for their biggest business imperatives. And to that end, Andres was a natural addition to our team,” said The XD Agency’s head of creative Cara Oppenheimer. “His strategic background and understanding of how to use data and insights in the experiential sector will no doubt translate into meaningful value for our clients.”
Earlier in his career, Toro worked at PMK BNC, Industria Creative, and Shiraz Creative, serving such clients as Samsung, HBO, Maybelline, and Unilever. Over the years, he and his teams have earned two Clio Awards, a PromaxBDA Award, and a BizBash Award.
The XD Agency has also invested in new creative and client development directors, keeping pace with the award-winning experience design firm’s organic and strategic growth.
Director of Client Development Brandon Ghio joined XDA after previously supervising accounts for Translation, where his clients included the NFL, Weight Watchers, and St. Lucia Tourism Authority. Recognized for developing and managing visionary client partnerships, Ghio’s first client at The XD Agency is LEGO.
Formerly a go-to freelance resource for XDA, Creative Director Jennifer Schwartz has joined the agency full-time, with clients including Dell, Fiserv, Porsche, Samsung, and Accenture. In her previous creative roles at Barker Advertising and FCB, she served clients including Crate & Barrel, Physique57, SlimFast, and Oreo.
“If these three new additions share one thing, it’s that they believe in big bold ideas that are rooted in sound strategy,” said Matt Schrader, The XD Agency’s head of client development. “And we believe that’s exactly what brand marketers need.”