TradeRev at NADA
Develop a brand marketing message, as well a conference activation to unveil it, all communicating TradeRev’s cool factor and bold positioning to clients and prospects.
TradeRev sought an edgy, innovative, and hyper-creative agency partner to help convert the company from successful start-up to industry leader as quickly as possible. Most urgently, they wanted to elevate brand visibility at the National Auto Dealers Association (NADA) Expo in can’t-miss fashion.
The XD Agency delivered a strategic entertainment package, starting with a “Move Metal” theme that would outlive the event to serve as a trademarked rallying cry for the brand. XDA also developed and executed a marketing communications strategy, managed lead generation, and created a full suite of multimedia content. Not to mention having booked the venue (Planet Hollywood) and the talent (Lenny Kravitz) for what would be the most talk-about event at NADA.
Qualified leads, demo requests, and overall buzz exceeded the client’s objectives to the tune of over 200%. “If this is the kind of event TradeRev puts on,” an attendee was overheard saying, “count me in.” The program snagged a NADA best-in-show award, too.
“For sheer impact, this campaign is hard to beat.”
International Business Awards judge
of the Year, B-to-B
International Business Awards