SAPPHIRE NOW + ASUG Annual Conference
Deliver a consumer-driven, hands-on opportunity to explore SAP Leonardo and SAP’s suite of integrated Live Business services at one of the highest attended tech conferences in the world
Designed from the attendees’ point of view, the 25-foot-tall SAP Live Business Activation Zone gave users an immersive multi-touchpoint experience geared toward self-exploration and discovery. Through the use of cutting edge technology and a strategic experiential approach, attendees were able to gain a deeper understanding and retain the power of SAP Leonardo and the tenets of the brand.
In post-event surveys, attendees rated this the most successful SAPPHIRE yet.
