Global Merchandise Meeting
The Global Merchandise Meeting engaged a global audience through virtual content focused on the brand’s digital transformation.
The XD Agency brought together brand and merchandising specialists as a global audience for a multi-day series of virtual meetings about Reeboks’ place in the apparel industry’s changing landscape.
We worked with Reebok marketing and production teams to accelerate the speed and reach of their seasonal sales and marketing communications and reinvent the visual approach and execution. With both virtual environments and live set design, each category came to life to portray an authentic FitGen environment.
Through carefully composed bingeworthy content, general sessions and workshops, we focused much needed attention on digital transformation, online buying habits and product discovery. Audiences engaged with the brand priorities, intelligent solutions and best practices that lead to greater brand affinity, higher per ticket sales, and more durable satisfaction rates.
XDA delivered 12 modules representing 2 hours of content, with all-encompassing creative design, production, presenter/talent direction, choreography, motion graphics, and editing.
HOURS UNIQUE CONTENT