BRAND IMMERSION EXPERIENCE
Empower dealership employees to take personal pride in the brand promise, all viewed through the lens of exceptional customer service, pulse-pounding performance, and manufacturing excellence
With a global focus on being #1 in customer service, the Brand Immersion Experience was designed to provide the resources needed to instill personal pride in the company’s remarkable legacy of innovation, engineering, safety, and design.
The experience includes a 15,000-square-foot brand center, a factory tour, ride-and-drives, classroom sessions, and a custom app. Through concept development, environmental design, exhibit design, curriculum design, digital programming, and logistics management the experience remains the automaker’s most successful training initiative ever.
AVERAGE SATISFACTION RANKINGS
AUTOMOTIVE LUXURY BRAND
IN THE WORLD