Kia Dealer Meeting
Translate Kia’s aggressive goals for U.S. growth into an experience that cultivates unity, drives alignment, and inspires the dealer network to rise to the challenge
A curved LED screen formed a semi-circle around the 1,500-person audience for an immersive, multimedia experience. The executive presentations were designed to engage and inform while theatrical vehicle reveals demonstrated each new product’s brand positioning in energetic bursts.
In a grandiose crescendo moment, the final vehicle — the sleek and sporty Stinger — made its debut on-stage in a 1960’s James Bond-inspired routine including a sultry rendition of “Goldfinger”, tuxedo-clad dancers, and a showevr of fireworks raining down.
End-to-end experiential services included everything from the welcome reception to a gala awards dinner, to a raucous party and private concert by Steven Tyler.
“Every year it seems everyone says it was best show ever, and we wonder how we can top it, but you do!”
Kia Motors America
