The Don’t Even Trip Road Trip
Generate hysterical excitement for the third season of Adult Swim’s “Rick and Morty” with a mobile pop-up shop and nationwide tour
“We haven’t even pulled out of the Target parking lot and already there’s a woman screaming. She brings to mind the teenage girls full-on melting down as the Beatles attempt to play the Ed Sullivan Show in the 1964. Only she’s in her 20s, and it’s the Rickmobile that’s the source of her temporary insanity.” Playboy (2017).
Cue the Rickmobile, a truck customized to look like the show’s drooling mad scientists of a title character. The Rickmobile has traversed the country, with more than 1,000 fans lining up hours early at each stop, selling 100,000+ branded items, and serving 70,000+ fans to date.