Adidas

Content strategy and high-def video delivered a vibrant introduction to proprietary marketing tools at the Global Merchandise Meeting.

The XD Agency created and produced a vibrant virtual event, composed entirely of high-definition video and photography in 12 distinct content modules. Hosted at the Brose Arena in Germany, the program began with a breathtaking opening module incorporating the venue’s state-of-the art LED video cube as an environmental focal point.

Our creative approach included storyboarding, scripting, video production, and design. Audiences engaged with a variety of general sessions, peer-to-peer discussions, merchandising workshops, and numerous networking opportunities.

With a focus on the rapid changes in consumer buying behavior, XDA’s content strategy helped emphasize offline and online buying behaviors, and also provided a series of robust how-to sessions on effective ways to deploy Adidas’ assortment of proprietary marketing tools.