The XD Agency in Corporate Event News
“Business audiences are people first,” said The XD Agency’s Head of Marketing Leigh Long. “And just like a consumer set, they want to be entertained, engaged, emotionally rapt.”
The XD Agency and other experience design professionals weighed in on how B-to-B marketers can use B-to-C strategies to make their events increasingly impactful.
Click here to read the full article by Elizabeth Johnson in Corporate Event News.