The Best Trends in Experiential Tech
In this periodic review, we’ll be trendspotting the latest and greatest ways technology is being woven into world class experiences and events. Buckle up and enjoy the following rabbit hole of fun, inspiring, and spectacular uses of emerging technologies in the experiential field.
JBL Fright Night (with Google Assistant)
In order to promote their voice-activated product range, JBL created a spooky immersive environment where attendees were cleverly guided through the experience via a series of interactions with Google Assistant.
Core technology: AI (Google Assistant)
Clash Royale World Championships
For the anticipated Clash Royale World Championships, a unique stage design was created that featured projection mapping, LED arrays, and content that created a spectacular 3D effect.
Core technology: 3D floor-to-wall LED/projection mapping configuration
Ikea’s Giant Trash Cleaning Tub Toys
Ikea created human scale versions of their popular bath toys, rigged them with garbage collecting mechanisms, and set them adrift in the River Thames in London as a clever PR stunt. Read more about it here.
Core technologies: autonomous aquatic vehicles, trash collection mechanism
Prescribed to Death
The National Safety Council created a bold installation featuring a vast array of miniature 3D models of the faces of overdose victims to make a powerful statement about the current opioid addiction epidemic.
Core technology: 3D printing