The Best Trends in Experiential Tech – April 2019
In this periodic review, we’ll be trendspotting the latest and greatest ways technology is being woven into world class experiences and events. Buckle up and enjoy the following rabbit hole of fun, inspiring, and spectacular uses of emerging technologies in the experiential field.
Star Wars: Galaxy’s Edge
Those of us working in the experiential space can always take cues from—and find inspiration in—what’s happening in the theme park space. Disney’s ambitious Star Wars lands appear to be incorporating some most sophisticated tech-enabled experiences ever imagined. A recent press release previewed: “One of two main attractions, Smugglers Run is a motion-simulator ride. Up to six people can sit in the cockpit, where they can fly the ship, fire its cannons, and manage its controls.” We’re sold!
Core technology: touchscreens, tangible user interfaces, The Force
Studio Joanie Lemercier have continued to push the envelope when it comes to experimental 3D projection techniques. In this latest installation, Lemercier created a trance-inducing digital art performance by projecting a series of geometric scenes onto fine mist.
Core technology: 3D projection mapping
Marpi x Looking Glass Factory
Digital artist Marpi built a reputation for his incredible large scale digital installations and mind-bending generative content. He recently collaborated with bleeding edge 3D volumetric display makers Looking Glass Factory to create a series of “procedurally generated life forms” available for free now on Looking Glass devices.
Core technology: volumetric display
Dolby’s open-to-the-public pop up space in Soho (New York City) boasts a variety of sophisticated interactive experiences along with a state of the art theater and lounge. Highlights include a 1,000 square foot surround projection-mapped “experience room,” a selfie-optimized infinity room, and a full scale living room staged for visitors to experience Dolby’s top of the line audio products.
Core technology: projection mapping, Dolby Atmos