The Best In Experiential Tech – May 2019
In this periodic round-up, we shine a spotlight on the latest ways technology is being woven into world-class experience design. Check out the latest inspiring, amusing, and downright spectacular uses of emerging technologies in live events and experiences.
Google: “A Space for Being”
At this year’s Milan Design Week, Google debuted “A Space For Being,” a unique experience combining wearable tech and beautifully designed environments. Attendees received a simple wristband capable of tracking biometrics like skin temperature, heart rate, breath rate and more — and then Google used that data to assess how differently designed spaces affected them. At the end of the experience, participants took home an interpretive visual that illustrated how their body responded to each unique space.
Core technologies: wearables, biometrics
Most Dangerous Street
The Illinois Council Against Handgun Violence (ICHV) produced Most Dangerous Street, a powerful experience that visualizes the reality of gun violence in a gritty, immersive, outdoor alleyway. Lasers initiated the storytelling via projections on the walls, and complementary audio streamed through audience’s headsets.
Core technology: lasers, projection
Footage recently emerged from the 2018 CTM Festival of an incredible live performance by light artist Christopher Bauder and musician Kangding Ray. The performance featured an array of kinetic mirrors that were synchronized with moving lights and a multi-channel sound system, both controlled in real-time by Bauder and Ray.
Core technology: kinetic mirrors, moving lights and lasers, multi-channel sound system
Purina Street Vet
Purina created a clever (and actually technically sophisticated) outdoor installation to help dog owners determine the health of their dogs. The installation released pheromones to attract dogs; once the dogs came and peed, Purina provided each owner with information about a recommended diet and whether the dog should go to the vet.
Core technologies: customized dog urine collection/analysis mechanism