BRANDS ARE INTENTIONALLY CATERING TO NICHE AUDIENCES

Ideas
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November 30, 2022

By creating meaningful experiences that celebrate the intersection of interests, lifestyle and wellbeing.

TREND #1 HEALTHY HEDONISM

People are saying goodbye to chillaxing vacations and opting for more extreme travel and fitness experiences that boost their health and wellbeing and leave them feeling a sense of achievement. (Experience Radar, 2022)

Photo: Love Trails Festival in UK

TREND #2 CITIZEN-CENTRIC HUBS

Due to the rise in remote working, city centers are rethinking how they build communities and spaces that are not only accessible and flexible, but stimulating and hospitable. (Stylus, 2022)

Photo: Culdesac in Arizona

TREND #3 FAN-POWERED MERCH

A new online platform has emerged that is taking fan art to the next level by providing a creative space where talented artists can co-create official merchandise with their favorite musicians. (Stylus, 2022)

Photo: Softside

TREND #4 TIME-FRIENDLY CAFE

An inclusive-shop concept was established where patient customers are served by people who stutter or stammer — allowing them the time and space to work in a normally fast-paced environment. (TrendWatching, 2022)

Photo: Kitsuon Cafe

XDAgency
11.30.22

BRANDS ARE INTENTIONALLY CATERING TO NICHE AUDIENCES

BRANDS ARE INTENTIONALLY CATERING TO NICHE AUDIENCES

By creating meaningful experiences that celebrate the intersection of interests, lifestyle and wellbeing.

TREND #1 HEALTHY HEDONISM

People are saying goodbye to chillaxing vacations and opting for more extreme travel and fitness experiences that boost their health and wellbeing and leave them feeling a sense of achievement. (Experience Radar, 2022)

Photo: Love Trails Festival in UK

TREND #2 CITIZEN-CENTRIC HUBS

Due to the rise in remote working, city centers are rethinking how they build communities and spaces that are not only accessible and flexible, but stimulating and hospitable. (Stylus, 2022)

Photo: Culdesac in Arizona

TREND #3 FAN-POWERED MERCH

A new online platform has emerged that is taking fan art to the next level by providing a creative space where talented artists can co-create official merchandise with their favorite musicians. (Stylus, 2022)

Photo: Softside

TREND #4 TIME-FRIENDLY CAFE

An inclusive-shop concept was established where patient customers are served by people who stutter or stammer — allowing them the time and space to work in a normally fast-paced environment. (TrendWatching, 2022)

Photo: Kitsuon Cafe