It’s here — our first trend report of our Create Better series — written by our Creative Strategy team — who explore the power of scent at the intersection of human behavior + cultural trends, and how you can create better using scent at the heart of your experience.

Read on as we uncover how the neuroscience behind smell can be used to transform stories into powerful, shared experiences that spark emotions and drive action.

We’ll be rolling out this series on a monthly basis on other neuroscience topics so be sure to keep your senses tuned and ready for next month’s issue.

Click the image below to launch and tap through the Create Better with Scent slideshow.