Belonging is a divine emotion. In a world plagued by loneliness, there is a powerful awakening happening where people are looking
to connect to a divine purpose bigger than themselves.

Brands are ascending to the status of modern gods — and it's their moral duty to give people something that they can commit to that helps them feel the most sacred emotion of all: belonging.

Read on to see how brands are using the tenets of major religions to rewire customers’ brains and foster a deeper sense of belonging in their worshippers.

This story is part of our monthly series, where we dive into neuroscience topics and apply them to real-world experiences. Stay tuned for next month’s drop!