Meet Trici Lansdowne
Never stop improving. Wait, did Lowe’s take that one? Well, it’s true of Trici Lansdowne, too.
The ever-optimistic, endlessly inquisitive creative director is always looking for ways to improve herself, professionally and personally. She’s equally engaged with helping those around her improve, too.
“I really enjoy training [junior designers] at our agency,” she said. “It gives me an opportunity to remember what it was like to start in this industry and mentor super-creative and unique personalities and minds.”
Of course, she’s among the best of those super-creative and unique personalities and minds. She’s always honest — even blunt — and yet she’s also ultra-sensitive to the feelings of those around her. And then there’s her self-proclaimed superpower: “I can spot if anything is off-center.”
Read on about this child of Argentine immigrants, whose zest for life comes through in her every word and deed. (If she likes you, she might even treat you to some of her homemade chimichurri.)
When you were a kid, what did you want to be when you grew up?
Since I was very young, my favorite part of a film was when the lights go down and the opening credits and music start. I was mesmerized by the moment where type, imagery and music can make you escape into a new experience and environment. I had no idea what typography was at the time, but I always told people I wanted to design “how the words fall on the big screen.”
What’s on your desk today?
Children’s art wraps around the walls of my office. It is so unconscious and authentic. So playful. I strive to channel that at every opportunity I can get.
When people come to you for help, what are they usually looking for help with?
My text messages are filled with friends and family sharing images and asking my opinion on design, décor, what to wear, what color to paint their walls. I function from the gut, so it’s very easy for me to make decisions quickly.
What’s the best piece of advice you’ve ever received?
Flip the paper upside down to get a better perspective when kerning. It allows you to see the shapes and identify the gaps without distraction.
What is the best part of your day?
Evenings with my son are the most magical part of my day. They give me a moment to be quiet, to view the world through his eyes, to re-learn things. I put my phone away and we just chill and dance and enjoy each other.
How do you win friends and influence people?
Upon first meeting someone, my goal is to build a connection — something we both can relate to and understand. Having genuine relationships is very important to me, so connecting at a deep level with those around me is a priority. Without those connections, what’s the point? Right?
What’s your favorite innovation?
What do you like to do the old-fashioned way?
When at a show, I like to actually live it, instead of watching it through my camera phone.
What’s your greatest accomplishment?
My son. He is under two years old and beginning to express his creativity and show a personality of a thoughtful and sensitive little human. I am most proud of that.
What philosophy or motto do you live by?
You’re totally okay. Positivity is a choice and it is contagious.
Anything you want to add?
Put your phone away!
At The XD Agency, we are high-energy, high-intensity experts from many walks of life. We are consummate professionals — equal parts head, heart, and hands-on. We’ve been told we bottle lightning. And we would love to meet you. Say hello.