Meet Julie Schneider
Thank god Julie Schneider overcame her initial career aspirations. Because it seems she was born to be a creative director.
The daughter of a celebrated jewelry designer dad, who always had a sketchbook in hand, and a mom who ran the business, Julie has that can’t-beat balance of right-brain/left-brain expertise. She’s as analytical as she is creative. She never loses sight of her clients’ most critical business objectives, even while developing the most inventive of multichannel creative solutions.
And it’s that multichannel aspect of experience design that inspires so much of her passion. Julie once thought she’d be a sculptor, but later shifted into design and more commercial forms of art. Today, she plays with video and light, architecture and layout — always with the joy of novice, the expertise of a master, and the impeccably centered leadership that brings out the best in her teams.
Read on, and get to know Julie in her own words.
When you were a kid, what did you want to be when you grew up?
Well, if you go as far back as kindergarten, when asked to draw what we wanted to be, I proudly announced to the world that my hope and dream was to be a cocktail waitress. My parents must have been very proud. While the kids around me drew firetrucks and teachers, my drawing had a short dress on with a tray of drinks. Luckily, the aptitude for art took over and developed into a love for arts. Pretty quickly after that age, I was destined to be an artist of some sort.
What do you do exactly now?
I like to think of myself as a conductor of sorts. I develop creative concepts and work with a large team of people to bring them to life. The projects vary from client to client, project to project, but the process is the same. Find creative solutions for very abstract problems, and execute on that.
What’s on your desk?
A tiny cactus, lavender oil, fidget cube, LEGO mini-figures, a couple family photos and a tin of jasmine tea to hold pens.
What is the best part of your day?
When a call runs shorter than expected, it’s like a gift from the conference call gods. [Ed. Note: Yes! Universal truth.]
How do you win friends and influence people?
I try to listen more then I talk.
What’s the best piece of advice you’ve ever received?
To truly change someone’s mind, it needs to be through the heart, not the mind.
What are you reading?
What’s your favorite innovation?
Blue jeans or online banking.
What do you like to do the old-fashioned way?
Is anything old-fashioned anymore? I refuse to use Keurig Cups — does that count?
What’s your greatest accomplishment?
Being confident in my own skin, not constantly thinking I’m supposed to be in a different point in my life, looking a certain way, or constantly comparing where I was and who I was to people around me.
What philosophy or motto do you live by?
This too shall pass – everything is temporary.
At The XD Agency, we are high-energy, high-intensity experts from many walks of life. We are consummate professionals — equal parts head, heart, and hands-on. We’ve been told we bottle lightning. And we would love to meet you. Say hello.