Meet Jennifer Schwartz
Jennifer Schwartz is a Boston native – but if you’re not into that kind of thing, rest assured she has neither any hint of an accent, nor any affinity for the city’s sports teams. She’s an adventure seeker, who finds inspiration in her travels. (Next up: Thailand.) A master of stillness and movement alike, she’s a daily meditator, a lover of yoga, and a dancer. She’s an advocate for women. And a proud aunt to two “did I mention adorable?” baby nephews.
In other words, she couldn’t be easier to like. And as it turns out, she’s also a kickass creative director, who’s been working in New York – mostly in advertising – for more than a decade.
After she freelanced with The XD Agency for about a year, we knew we couldn’t let her go. And lucky for us and our clients, when she got our phone call, she said there was nary a moment of “Is this the right move?”
“I just thought, ‘F#&% yes!’”
Jennifer officially joined The XD Agency a few weeks ago, and while her talent is undeniable, it’s her “f#&% yes!” spirit that makes her a joy spreader in every way.
Read on, and get to know her in her own words.
When you were a kid, what did you want to be when you grew up?
Oh I had a lot of amazing ideas…I wanted to be a doctor so I could help people and make them feel better. I wanted to be a fashion designer so I could always look fancy. And I also wanted to be a garbage woman so I could hang and twirl off the of the side of the truck — it just looked fun.
What do you do exactly now?
The long answer: I am a creative director who concepts big ideas based in strategy and business goals, executing them across various platforms and media. The short answer: With a team of amazing people, I bring crazy ideas to life.
What’s on your desk?
Metallic nail polish, crystals for clarity and balance, and a tiny glass elephant named Olive and porcupine named Barnabie.
When people come to you for help, what are they usually looking for help with?
Any and all things creative. Relationships. I’ll also get the occasional, “Does meditation really work…tell me.”
What is the best part of your day? And the worst?
The best part of my day is any moment that makes me laugh. On Fridays, I always high-five my doorman before I walk out the door, and that always makes me smile. The worst part is usually commuting to work. I am not a morning person no matter how hard I try.
How do you win friends and influence people?
I value honesty and authenticity and am genuinely curious about what makes people tick, which leads me to ask a lot of questions. I also love to make people laugh, so I’m not the only one giggling at my jokes.
What’s the best piece of advice you’ve ever received?
Sleep on it. You might feel different in the morning.
What are you reading?
I always have a stack of in progress books on my nightstand. Right now, here’s what I’ve got:
- A Visit from The Goon Squad, by Jennifer Egan
- The Happiness Project, by Gretchen Rubin
- Judgement Detox, by Gabrielle Bernstein
- The Art of Gathering, by Priya Parker
What’s your favorite innovation?
The Amazon Echo. I joke to Alexa that she’s my new best friend. Her typical response is, a super casual “Thanks!” So I’m starting to think the feeling is not mutual.
What do you like to do the old-fashioned way?
I am a big phone talker. I love texting, but if I want to hear how someone’s really doing, I always pick up the phone.
What’s your greatest accomplishment?
Recently, I had the opportunity to read a letter I wrote from my 80-year-old self to my present-day self in front of hundreds of people. It was one of the highlights of my life so far, and the letter itself is kind and beautiful and put a lot of things into perspective for me.
What gets you fired up?
Where do I begin? Women’s rights, the current political climate, gun violence, and the people in leadership who abuse their power and forget what humanity means.
What philosophy or motto do you live by?.
I often start my day with this mantra:
Where would you have me go,
What would you have me do,
What would you have me say
And to whom.
What have you changed your mind about?
That people can change…so meta!
At The XD Agency, we are high-energy, high-intensity experts from many walks of life. We are consummate professionals — equal parts head, heart, and hands-on. We’ve been told we bottle lightning. And we would love to meet you. Say hello.