Commit to a Common Purpose
Most Memorial Days are filled with OOO responses and grand plans for beach outings, cookouts, and what most practice as an unofficial kick-off of summer. Cue summer Fridays, family vacations, long weekends to a friend’s lake house or time at outdoor festivals and parks.
This year will be quite different for most.
And it presents an opportunity to reflect on why Memorial Day originally became a holiday and to ask ourselves ‘what are we individually and collectively doing for the benefit of others?’
Memorial Day was established to honor and mourn military personnel who have died while serving in the United States Armed Forces. Serving is not a term many of us would use to characterize our role where we work. It is loaded with meaning – sacrifice for others, commitment to a common goal, purpose.
I imagine in years to come we will see a similar day honoring the global response from medical personnel, at all levels, that are caring for the many that have and will be affected by the coronavirus. Knowingly putting themselves and those they love at risk to benefit another.
At XD we talk frequently about our brand values, boldness, clarity, empathy, purpose. We talk about how those shape the way we work internally and externally. This year, those values have new meaning as we are shifting ourselves and adapting our business to the current climate. We are all honestly assessing our purpose and how we find new meaning and measure of individual professional success when life is anything but normal.
Most importantly we are leaning into empathy. Talking on our company’s weekly facetime calls about the cities cheering our health workers with song and praise, the global loss of lives and lack of ritual to make sense of that loss, the sacrifices our front line workers are making for us all.
So, this year we honor and thank all those seen and unseen who sacrifice for the greater good. And we challenge ourselves to find that common goal and commit to contribute in whatever measure we can – whether that’s wearing a mask when we are out, enduring another Zoom call (possibly interrupted by a kid or two), and keeping our distance from one another as a mark of care, financially supporting a charity on the front lines helping those most affected by any number of crisis throughout the world.
What will you do to sacrifice for the greater good?
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