Jun 19.18
XDA Wins for Best Campaign Targeting Millennials
The XD Agency was recognized at Chief Marketer’s PRO Awards for the success of Adult Swim’s Don’t Even Trip Road Trip.
The road trip, colloquially known as the Rickmobile, earned gold in the category of Best Campaign Targeting Millennials. It was honored for its “clear strategic thinking, innovation, and effectiveness” in connecting with a Millennial audience.
The Rickmobile also took home silver honors in the category of Best Vehicle-Based Campaign.
The Rickmobile is back out on the road now, crisscrossing the country to connect with Rick and Morty’s most fervent fans. The tour schedule can be found here.
Looking to connect with a critical Millennial audience? Want to take your brand on the road in ultra-impactful fashion? Let us know.
