“Be a BFF” App Modernizes Thoughtfulness
At The XD Agency, our team of creative thinkers is always, well, thinking creatively. We’re leveraging best-in-class experience design to address universal pain points and enliven relationships between brands and people. In the concept below, a small “aha” moment about the culture of being “too busy” sparked a big idea.
Cult-favorite dessert brand Milk Bar releases Be a BFF, an app that enables you to be the most thoughtful friend you can possibly be.
Just a wild guess, your life is really busy. Shocker. But being a flaky friend is not cool.
We’re here to say, it’s ok. We can help you be the awesome buddy we know you really are underneath all those “important” calendar appointments, conference calls, and RHONJ episodes.
Enter Be a BFF — the app that organizes your thoughtfulness by gathering and storing all your friends’ milestones (think anniversaries, birthdays, big exams) in one easy location. As the date approaches, you’re prompted to “Be a BFF” and reach out with a thoughtful gesture. Created by Milk Bar, the app allows gestures as simple as a sweet little text message or a sugary treat from the Milk Bar menu delivered right to their doorstep. Look at you now, being a thoughtful friend with the tap of a touchscreen!
Ok, the Be a BFF app isn’t real. But the idea is! Interested in bringing it to life for your brand? Hit us up at firstname.lastname@example.org.