Meet Joel Rausch
Meet Joel Rausch. Originally hired as a Creative Director four years ago, Joel’s role has evolved into tackling some of the thornier and complex strategic and content development needs.
He is an expert in projects that are more content-heavy, have longer development cycles, and are designed with a longer shelf life in mind. Highlights include the Mercedes-Benz Brand Immersion Experience, which was 18 months in the making and will be in place for (at least) five years. Lowe’s Experience of the Future had a 12-month development process and was in place for 18 months.
But why do we really love Joel? He’s the only person on staff with such a frothy blend of strategic, concept design, art direction, and copywriting skills mixed with business savvy. With this special combination of skills, he approaches challenges from any number of perspectives, and synthesizes numerous points of view.
Also, he doesn’t get offended when we use words like “frothy” to describe him.
Hey, Joel, what’s your story?
I’m the youngest of three sons. I was born in Alfred, NY, a college town. Both of my parents were professors (biology and math) at Alfred University. My first job was milking cows at Edgewood Farms — I was 11-years-old and made $3.10 per hour. I have a strong (though somewhat dusty) background as a theater actor. I read voraciously. I dabble in art, economics, and cosmology. I’m 6’1” and a Leo. My favorite show of all time is 30 Rock. I wish I knew how to surf.
What are the titles of the last three books you have read?
- Geek Love, by Katherine Dunn
- All the Devils Are Here, by Bethany McLean and Joe Nocera
- A Prayer for Owen Meany, by John Irving
- Middlesex, by Jeffrey Eugenides
[Ed. Note: Yes, that’s four. But that’s Joel, always over-delivering.]
What motivates you?
Original thinking. Moving the needle. Doing cool sh*t. Approved first drafts. Homonyms. Bar talk. Rip tides. The heft of a heavy pack. Black coffee. Moderate lawn care. The springing of a well-laid trap. Deuteronomy. Taxonomy. The poetry of Jewel.
How do you motivate others?
What’s your secret superpower?
- Helping people fully bake their half-baked ideas.
- BS Detection.
What song best describes your creative process?
“Guy Who Got a Headache and Accidentally Saves the World” by The Flaming Lips.
At The XD Agency, we are high-energy, high-intensity experts from many walks of life. We are consummate professionals — equal parts head, heart, and hands-on. We’ve been told we bottle lightning. And we would love to meet you. Say hello.